POPUP MASTER COURSE
Length: 2 Hours 10 Mins
THIS COURSE WILL TEACH YOU HOW TO
Increase your sign up rates, increase revenue, and leverage existing signup behavior to learn more about your visitors.
You'll never look at a popup the same.
Basic Popup Course
Everything you need to know about how to set up more effective popups
Length: 45 mins
By the end of this course you’ll have a framework that we currently use that increases subscriber rates by 20% on average as well as drives an increase of 5-10% incremental first time revenue.
- Types of Visitors – an overview of the types of visitors that come to your website, how they should be targeted along with understanding the differences between them in terms of behavior
- Homepage Forms – how to set them up including url exclusions and other considerations
- Landing Page Forms – how to set them up including url exclusions and other considerations including when to trigger
- Product Page Forms – how to set them up including url exclusions and other considerations including when to trigger
- Subscription to Conversion Rate – reframing your signup success around an entirely new KPI
- Product Page Reporting – why we have multiple forms and understanding how to properly assess what’s working
- Bonus: Data Teaser and Real Life example of the above
Did you know that most people A/B test popups entirely wrong?
Advanced Popup Course
Everything you need to know about how to set up advanced popups and begin testing based on subscriber behaviors
Length: 45 mins
By the end of this course you’ll have a framework to properly test your popup forms, a well built concept around how to link forms based on behavior as well as a thorough understanding of offer types.
- Types of Popups – an overview of the types of popups, triggers, and the best way to balance email collection with customer experience
- Conditional Logic – how to configure popups to work with other popups as well as how to directly target existing subscribers with new offers
- A/B/C Tests – considerations with setting up A/B tests including how to limit multiple variables as well as how to naturalize results for more accurate reporting
- Types of Offers – exploring the pros and cons of different offer types including some things not often considered by most marketers
Did you know that more than 50% of subscribers will never open your emails?
Advanced Popup Course with Data
Everything you need to know about how set up popups with data collection to gain value from every subscriber even if they never open your emails
Length: 40 mins
By the end of this course you’ll have a framework to collect data from every subscriber during signup, what questions to ask, how to understand this data, and how to use this data across your Ads, Landing Pages, and Product Pages.
- What Questions to Ask – an overview of what questions to ask and how to ask them in your popups
- Understanding the Data – how to interpret the data collected
- Data Deep Dive – bringing context to the data collected and better understanding how it relates to the entire customer journey
- Using Data Across Websites – an outline for how to use data across different parts or your websites and how to leverage incites that lead to conversion gains
- Quality Audience – understanding the importance of a quality audience and how to use data to identify one