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The Misunderstood Potential of Popups Marketing

– The author criticizes experts who hate on popups, arguing that they don’t understand how to use them effectively. – The author emphasizes the importance of tracking subscription to conversion rate to measure the effectiveness of brand positioning. – The author highlights the lack of innovation in popups and suggests using multi-step popups with live …

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The Importance of Profitable First-Time Orders in Ecommerce

– People are treating ecommerce and business fundamentals as something new. – Emphasize the importance of understanding CLV (previously known as LTV) and contribution margin in determining profitability. – Marketers who hype up these concepts as if they are new, suggesting that seasoned professionals have been aware of them for years. Key Takeaway: Focus on …

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Fixing the Agency-Client Relationship: Introducing Jon as a Service

– The text discusses the issue of agencies and clients blaming each other when things go wrong, resulting in dissatisfaction and lack of results. – It highlights the common scenario where both the brand and the agency have unclear expectations and lack clear communication. – The author proposes a solution called Jon as a Service …

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Get Expert Ecommerce Advice and Support with Jon as a Service

– Jon is offering a monthly subscription service called Jon as a Service (JaaS) where subscribers can get access to his expertise in marketing and ecommerce. – Subscribers can ask Jon questions directly and receive personalized advice, as well as access to courses and internal documents used with clients. – The service includes ongoing education, …

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Using Data for Personalized Emails: Is It Worth It?

– Personalizing emails based on data collected during signups is not worth the effort, as email open rates decline and most purchases are made shortly after signing up. – Instead of personalizing emails, use the collected data for ads, landing pages, and product pages to optimize customer acquisition touchpoints. – The lack of context in …

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The Importance of Marketing Fundamentals in E-commerce

– Luck plays a significant role in e-commerce. – Businesses need to focus on conversion rate optimization and have a thorough understanding of marketing fundamentals. – Ad creative is not the key to improving results, and many ads are not properly created or entertaining.Focus on improving conversion rate optimization across all landing pages, product pages, …

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When was the last time you purchased something for full price online?

– When was the last time they made an online purchase at full price. – They are curious to know what item others have paid full price for online. – The hashtags suggest that the topic is related to e-commerce and marketing. Identify and track the last full-price online purchase made to gain insights into …

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Never wished for DTC brand texts, have you? #ecommerce #marketing

– The author has never expressed a desire to receive text messages from a direct-to-consumer (DTC) brand. – The author questions if anyone else has expressed such a desire. – The hashtags used suggest that the text is related to ecommerce, DTC, and marketing.Evaluate the effectiveness of using text messaging as a marketing strategy for …

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Tracking the Right KPIs for Popup Forms: Conversion is Key

– Tracking the number of new subscribers that make a purchase is more important than simply tracking the number of new subscribers. – Instead of focusing on the percentage of people that subscribe, it is more valuable to focus on the percentage of subscribers that actually convert. – A large subscriber list that does not …

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