– Agency owners often sell a dream to brands and pass off the work to inexperienced account managers and junior workers. – Many brands are unaware of the quality of work being done by agencies and rely on them because they lack the expertise themselves. – The author aims to be an outside resource to …
Fixing the Broken Relationship Between Agencies and Brands Read More »
– The author criticizes experts who hate on popups, arguing that they don’t understand how to use them effectively. – The author emphasizes the importance of tracking subscription to conversion rate to measure the effectiveness of brand positioning. – The author highlights the lack of innovation in popups and suggests using multi-step popups with live …
– The last ad created had a high click-through rate of 5%+. – The ad was created quickly on Canva and is mostly text-based. – Jon offers advice on thinking differently and building systems that incorporate customer insights into the customer journey through his service, Jon as a Service (JaaS). The key action item is …
Boost Click Through Rates with Jon’s JaaS Service Read More »
– People are treating ecommerce and business fundamentals as something new. – Emphasize the importance of understanding CLV (previously known as LTV) and contribution margin in determining profitability. – Marketers who hype up these concepts as if they are new, suggesting that seasoned professionals have been aware of them for years. Key Takeaway: Focus on …
The Importance of Profitable First-Time Orders in Ecommerce Read More »
– The text discusses the issue of agencies and clients blaming each other when things go wrong, resulting in dissatisfaction and lack of results. – It highlights the common scenario where both the brand and the agency have unclear expectations and lack clear communication. – The author proposes a solution called Jon as a Service …
Fixing the Agency-Client Relationship: Introducing Jon as a Service Read More »
– Jon is offering a monthly subscription service called Jon as a Service (JaaS) where subscribers can get access to his expertise in marketing and ecommerce. – Subscribers can ask Jon questions directly and receive personalized advice, as well as access to courses and internal documents used with clients. – The service includes ongoing education, …
Get Expert Ecommerce Advice and Support with Jon as a Service Read More »
– Personalizing emails based on data collected during signups is not worth the effort, as email open rates decline and most purchases are made shortly after signing up. – Instead of personalizing emails, use the collected data for ads, landing pages, and product pages to optimize customer acquisition touchpoints. – The lack of context in …
Using Data for Personalized Emails: Is It Worth It? Read More »
– Luck plays a significant role in e-commerce. – Businesses need to focus on conversion rate optimization and have a thorough understanding of marketing fundamentals. – Ad creative is not the key to improving results, and many ads are not properly created or entertaining.Focus on improving conversion rate optimization across all landing pages, product pages, …
The Importance of Marketing Fundamentals in E-commerce Read More »
– When was the last time they made an online purchase at full price. – They are curious to know what item others have paid full price for online. – The hashtags suggest that the topic is related to e-commerce and marketing. Identify and track the last full-price online purchase made to gain insights into …
When was the last time you purchased something for full price online? Read More »
– The author has never expressed a desire to receive text messages from a direct-to-consumer (DTC) brand. – The author questions if anyone else has expressed such a desire. – The hashtags used suggest that the text is related to ecommerce, DTC, and marketing.Evaluate the effectiveness of using text messaging as a marketing strategy for …
Never wished for DTC brand texts, have you? #ecommerce #marketing Read More »
