CUSTOMER JOURNEY MASTER COURSE
Length: 5 Hours 45 Mins
THIS COURSE WILL TEACH YOU HOW TO
Identify all the customer journey touchpoints, walk you through the steps to optimize them, and increase your conversion rate.
You’ll never look at a store website the same.
Part 1: Audience and Creative Checklist
Everything you need to know about Audiences and Creatives
Length: 1 hour 5 mins
By the end of this course you’ll understand how to properly identify a starting audience as well as expansion audiences within a lifestyle along with the fundamentals of creating creatives that drive the proper traffic.
What’s included:
- Checklist and Questions covering
- Audience targeting
- Audience relevance
- Audience expansion
- Audience lifestyle
- Audience value props
- Creative appearance
- Creative context
- Creative focus
- Creative creation
Did you know that most brands use the same popups on everyone?
Part 2: Popups and Offers
Everything you need to know about how to set up advanced popups and begin testing based on subscriber behaviors
Length: 42 mins
By the end of this course you’ll have a framework to properly test your popup forms, a well built concept around how to link forms based on behavior as well as a thorough understanding of offer types.
What’s included:
- Checklist and Questions covering
- Popup audiences
- Popup by device
- Popup by page
- Popup timing
- Popup discount codes
- Popup data collection
- Popup customer journey
- Offer choice
- Offer availability
- Offer positioning
Did you know that 100% of first time purchasers will go to a product page?
Part 3: Landing Pages and Product Pages
Everything you need to have on the two most viewed pages before making a purchase, learn why you should be spending more time on them.
Length: 1 hour 12 mins
By the end of this course you’ll have a complete framework for creating landing pages and product pages that are focused on the customer journey and helping them get the information they need to take the next step in their purchase journey.
What’s included:
- Checklist and Questions covering
- Landing Page Audience
- Landing Page Focus
- Landing Page Value Props
- Landing Page Customer Questions
- Landing Page Context
- Landing Page Copy
- Landing Page Trust
- Product Page Focus
- Product Page Images
- Product Page Descriptions
- Product Page FAQs
- And much more…
Did you know that most brands make the assumption that people know what they make?
Part 4: Website and Organic Channels
Everything you need to know from menu design to website speed, to mobile first, to understanding how to leverage organic channels in a way that can actually move the needle.
Length: 53 mins
By the end of this course you’ll have checklist to improve overall navigation and structure of your website as well as build a strategy for handling your organic channels in a way that puts the customer first.
What’s included:
- Checklist and Questions covering
- Website speed
- Website optimization mobile
- Website navigation
- Website homepage
- Website social links
- Website about us
- Organic emails
- Organic segmentation
- Organic lifestyle
- Organic communications
- Organic frequency
Did you know that one of the leading reasons for non conversion is being out of stock?
Part 5: Available Products, Products, and Price Checklists
Everything you need to know about the silent conversion killers, from making it easier to see what’s available to how to position your products, to pricing your products properly.
Length: 43 mins
By the end of this course you’ll have a better understanding of some of the leading killers of conversion, ensuring your product page layouts make it easy to see pricing, product sorting, and clear product differentiation and context across all the products you offer.
What’s included:
- Checklist and Questions covering
- Product availability
- Product differentiation
- Product bundles
- Product positioning
- Product comparisons
- Product life expectancy
- Product hobbies
- Product pricing
- Product margins
- Product offsets including shipping
- Product consistency across marketplaces
Here’s what people are saying about the course
“This is marketing gold. I’ve seen a lot of checklists but this one goes above and beyond. It plays with a question format which drives conversations forward.”
“Nearly 6 hours of explanations! This is the kind of stuff they should have taught in marketing classes in college. Would have saved me years of learning.”
“So the traditional customer journey was always awareness, consideration, purchase, retention, and advocacy. But no one tells you how to manage all the parts of the journey for ecommerce, this is literally a blueprint for how to systematically tackle every touchpoint that you can control as a marketer. It’s bloody brilliant, I’ve been in marketing 15 years and this is one of the best resources I’ve ever seen.”