Hi, I’m Jon.
I run a software company called Formtoro which is purpose built to collect and analyze customer data in combination with ad and sales data for ecommerce brands.
I also run marketing and strategy for Krakatoa Underwear, a mid-7 figure ecommerce Direct to Consumer high end men’s underwear company.
Prior to Formtoro and Krakatoa Underwear I ran marketing and customer support for LIFX leading to acquisition.
I’ve been involved in marketing for 20+ years.
My motto is work smarter, not harder, and let data lead.
I’m obsessed with building data-backed scalable systems that get product in hand and people buying a second time.
All the knowledge is free.
I’m not here to sell you a course, I’m here to teach you how to leverage purpose built software to become a better marketer, you do not need to use Formtoro.
However I will use it for the explanations as it was purpose built for marketing.
I will explain the how and why I approach things the way I do.
I like to think my approach is based in common sense, logic, and data.
I don’t believe in tricking, misleading, or baiting customers.
I’ve tested a lot of things over the years, I still test a lot of things.
I’m always learning.
Anyone can become a great marketer if they are willing to listen to their audience.
The following is a step-by-step journey that will save you years.