– The author questions why people still only collect email and phone number during signup and finds it to be a foolish practice.
– The author suggests that by making one change, it is possible to recover an existing sunk cost.
– The author emphasizes that there is no other action on an ecommerce website that can reclaim the same level of efficiency as collecting additional data.Implement a change in the signup process to collect more than just an email and phone number in order to increase efficiency and potentially recover sunk costs.Last week, I asked why people STILL only collect an email and phone number during signup. I think it’s stupid. You can recover an existing sunk cost with one change. There is literally nothing else you can do on your ecommerce website that can reclaim that kind of efficiency. And that’s without doing anything with the data collected. #marketing #ecommerce #customerjourneyhttps://www.linkedin.com/in/jivanco