– Don’t assume that Facebook is sending your eCommerce company the right traffic from your ads.
– Implement a data-driven approach to ensure the quality of the traffic.
– This is important for eCommerce companies in terms of marketing and understanding the customer journey.Implement a data analysis strategy to verify the quality of traffic from Facebook ads for your eCommerce company.PSA: Do not blindly accept that Facebook is sending your eCommerce company the correct traffic from your ads. Have a data plan to ensure the traffic is of quality. #ecommerce #marketing #customerjourneyhttps://www.linkedin.com/in/jivanco