– DTC (Direct-to-Consumer) is not the primary sales channel for most brands at a large scale.
– DTC serves as a research, storytelling, data collection, product testing, and product collaboration channel.
– Brands need to change their approach and treatment of the DTC channel.Change how you treat the DTC channel and utilize it for research, storytelling, data collection, product testing, and collaboration, rather than solely relying on it as a major sales channel.What most brands haven’t caught onto quite yet is that DTC is a research channel, a storytelling channel, a data collection channel, a product testing channel, and a product collaboration channel. It’s not the major sales channel for any brand at scale. It’s time to change how you treat the channel. #data #ecommerce #marketinghttps://www.linkedin.com/in/jivanco