– Collecting only email or phone number for communication is ineffective and lacks a relationship-oriented approach.
– Open rates, click-through rates, and revenue are not sufficient indicators of customer engagement and satisfaction.
– Asking customers why they subscribed and their intentions can provide valuable insights and improve the customer experience.Start a conversation with customers based on the information they have shared about themselves.It’s absolutely criminal that people only collect an email or a phone number and then just spray and pray messages. We don’t look at subscription to conversion rates. In email, it’s all about Open Rates, Click Through Rates, and Revenue. None of these are relationship-oriented stats. When someone signs up for a discount, it’s almost as if they are walking to the register to make a purchase. Yet we’re so scared of asking them more questions. We ask people why they unsubscribe, but we never ask them why they subscribed in the first place. That magical place of intent and high hopes to take advantage of an offer and improve their lives is the best place to ask follow-up questions as to why they are there. But we don’t. It doesn’t make any sense to me. Formtoro doesn’t change the current experience of a customer signing up; it just unlocks meaning to the signup. With live data collection per step, it’s a win-win. You get more information; it’s all a bonus. Without the data, you’re just talking at people. Start talking to your customers instead. Start a conversation based on what they have shared about themselves. Talk to people, not at them. #customerexperience #ecommerce #marketinghttps://www.linkedin.com/in/jivanco