– The role of a Technical Marketer with a Data Strategy background is difficult to fill in ecommerce.
– There is a gap in the market for these roles, highlighting a larger issue of marketing teams lacking developer support.
– Including a Technical Marketer in the growth strategy can bridge the gap between data, strategy, and marketing, leading to increased efficiency and profitability.Hire a Technical Marketer with a Data Strategy background to bridge the gap between data, strategy, and marketing in order to increase efficiency and profitability in ecommerce.The hardest role for a brand to fill in e-commerce is a Technical Marketer with a Data Strategy background. There aren’t many of us out there who understand technology, strategy, and have the ability to invent new ways of working with both. Add in the fact that we’ve architected our platform from scratch to solve known issues we’ve been dealing with in largely inefficient ways for the last decade, and I’d say we have a bit of an unfair advantage in terms of experience and execution. There’s a massive gap in the market for these roles, but this has shed light on a bigger issue. Marketing teams don’t have developer support. I’m lucky to have a co-founder who’s a complete badass when it comes to working with me to figure out answers to my crazy ideas. It consistently allows us to deliver innovative new ways for brands to grow. It’s like having a game genie for e-commerce. In my past roles, getting dev help on anything was impossible, and I’m sure it’s the same across many of your companies as well. That’s where we come in. We’re not limited to just our technology though; we’ve both worked with tons of companies over the years to truly understand how things fit together. The truth is, most companies can’t justify the cost of having a developer solely work on marketing stuff because it’s not all the time. Most companies can’t justify the cost of what my time would cost either at this point. This is the advantage of including us in your growth game. You’re getting two brains that are likely more experienced than your entire team to bridge the gap where they are likely lacking the skillset the most. Bridge the gap between data, strategy, and marketing. I promise you’ll make more money and be more efficient. #marketing #strategy #ecommercehttps://www.linkedin.com/in/jivanco