– Desire to test a specific marketing or business idea or strategy
– Lack of opportunity or resources preventing the execution of the desired test
– Persistent curiosity and interest in exploring the potential outcomes and impact of the untested conceptIdentify and prioritize the marketing or business experiments that have not been tested yet.What is something in marketing or business that you have always wanted to test but haven’t been able to?https://www.linkedin.com/in/jivanco