– Ecommerce email marketing often uses aggressive and manipulative tactics to try to convince customers to make a purchase.
– These tactics lack consent and context, and can make customers feel uncomfortable.
– It is important for ecommerce companies to treat their visitors and subscribers with respect and build a genuine, long-lasting relationship with them.Treat your visitors and subscribers properly from the start to build a long-lasting potential relationship, rather than using marketing tactics to manipulate them.E-commerce email marketing is the equivalent of a group of fraternity brothers and sorority sisters running around with a bottle of tequila at a party, telling people they need to take a shot with the goal of hooking up with you. Think about it. (Discount for an email) Have a shot! (Welcome series) You gave me your number…you want me! (Visiting a website – website abandoned email) You came to this party…you saw me earlier! (Looking at a product – product abandoned email) You’re dancing…you’re totally into me! (Added to cart – abandoned cart email) You’re in my room…you know you want it! (Abandoned checkout email) You’re in my bed…let’s hook up! (Post-purchase email) After a one-night stand…we should do that again! The above should make you feel uncomfortable. I felt uncomfortable just writing it. None of the above are consensual, and all of them lack context. Yet, this is how 100% of all e-commerce companies operate today. Be honest with yourselves right now, are you treating your visitors and subscribers properly from the start to build a long-lasting potential relationship, or are you using your marketing to get them drunk and get something out of them? #marketing #ecommerce #emailmarketinghttps://www.linkedin.com/in/jivanco