– Understanding why people buy is more important than assigning attribution.
– Understanding why people sign up is more important than collecting emails and phone numbers.
– Understanding why people open emails is more important than creating email flows that sell products.The key action item is to focus on understanding why people engage with your marketing efforts, rather than just evaluating the surface-level metrics.You think you need to assign attribution, but what you really need is to understand why people buy. You think you need emails and phone numbers, but what you really need is to understand why people are signing up. You think you need email flows that sell products, but what you really need is to understand why people open your emails. You think you need ads that capture the attention of people, but what you really need is to understand why people click. The common thread of all these above is that all marketers are evaluated on the first part of all those sentences, but they don’t matter without the second part. The same is true for using any tool that you have. It’s not what the tool does, it’s what you can infer and use from what the tool enables. #marketing #ecommerce #customerjourneyhttps://www.linkedin.com/in/jivanco