– B2B professionals understand the difference between intent data and other data, but many do not fully grasp it.
– B2C professionals have less accurate touch points with customers and therefore struggle to understand intent data.
– It is crucial for B2C professionals to address this issue immediately in order to protect their bottom line.Fix the differences in data collection, questions asked, and timing in B2C to improve accuracy and save the bottom line.Anyone who has worked in B2B understands the difference between intent data and other data. Well, sort of. They should, but a lot of the time they don’t either. However, there are bigger signs such as changes in technology, new hires, new roadmaps, etc. that can help you navigate. NO ONE in B2C knows this because the touchpoints with customers are far fewer and much less accurate. There are huge differences between the data collected, questions asked, and timing. If you’re in B2C, you owe it to yourself to fix this immediately. If you don’t, all the wholesale channels, other channels, and everything else won’t save your bottom line, I promise. You can’t measure intent data based on actions taken on a website. You can infer things, but you can’t measure them. #data #marketing #ecommercehttps://www.linkedin.com/in/jivanco