– Changing the sign-up form can provide valuable customer data.
– This data can be used to improve sales, optimize ad spend, and personalize interactions.
– Many brands still only collect basic contact information in exchange for discounts.Revise the sign-up form to gather more customer data and use it to improve marketing strategies and personalize interactions with new subscribers.What if learning more about your customers was as simple as changing your sign-up form? What if that data was then used to build models that would help you sell more products, optimize your ad spend, and allow you to personalize your first interactions with new subscribers? It sounds like the way things should work, right? Yet, most brands continue to only offer a discount in exchange for an email and phone number. #ecommerce #marketinghttps://www.linkedin.com/in/jivanco