– The author has been searching for software that allows for live data collection, understanding data context, and applying that context to ads and customer journey.
– The author believes that identifying a quality audience and building a customer journey for them is the most important aspect of business.
– The author has been working on developing a tool called Formtoro that aims to make data-first strategies more accessible and plans to offer early access to interested individuals.The key action item is to get in touch with the author if interested in early access to a self-serve version of Formtoro for implementing a data-first approach in ecommerce.For the longest time, I was looking for software that would allow me to:
1. Do live data collection on signups.
2. Take that data and understand its context.
3. Apply that context to my ads and customer journey.
4. Understand what data points made a quality audience.
5. See how the business was operating in relation to that data.
I learned a long time ago that the only thing that matters in business is identifying a quality audience and building a customer journey for them. The problem was, there weren’t any tools to accomplish this. So here we are, 3+ years later, of building, verifying, learning, and actually walking the walk. I’ve been lucky enough to see my hypotheses of what’s possible play out right in front of me and confidently knowing that although we’re in the minority right now, we have a massive advantage against anyone else.
The next step is making this into something self-serve so that others can benefit from our strategy and results. The idea of an ecommerce brand that runs largely by itself and a blueprint for everyone to become data-first is getting closer to being a reality. I’ve started reaching out to people in my network who are interested in early access to a self-serve version of Formtoro. If you’re interested in or considering making the move to data-first, get in touch. #data #ecommerce #strategyhttps://www.linkedin.com/in/jivanco