– Tracking the number of new subscribers that make a purchase is more important than simply tracking the number of new subscribers.
– Instead of focusing on the percentage of people that subscribe, it is more valuable to focus on the percentage of subscribers that actually convert.
– A large subscriber list that does not convert is only beneficial if you are selling ad space or have sponsors.Focus on tracking the number of new subscribers that make a purchase and the percentage of subscribers that convert, rather than just tracking the overall number of new subscribers.Here’s your weekly reminder that you’re probably tracking the wrong KPIs when it comes to your popup forms. Instead of the number of new subscribers, focus on the number of new subscribers that make a purchase. Instead of the percentage of people that subscribe, focus on the percentage of those subscribers that convert. At the end of the day, a big list that doesn’t convert only matters if you’re selling ad space in your emails or taking on sponsors. #fridaythoughts #ecommerce #marketinghttps://www.linkedin.com/in/jivanco