– The ROI on SMS is 9800% based on the cost of sending an SMS.
– However, the cost to acquire the SMS number should also be considered, which may affect the ROI.
– The same applies to email and any other marketing channel, as there is a cost associated with all of them.Know your numbers and be prepared to defend your claims when calculating ROI for different marketing channels.Our ROI on SMS is 9800% based on the cost of sending an SMS. Did you factor in the cost to acquire that SMS number? Well, it doesn’t look like the ROI is what you think. The same goes for email. The same goes for any channel; there is a cost associated with all these things. Know your numbers. Be prepared to defend your outrageous claims. Everyone in SaaS is lying. I promise you. #ecommerce #marketinghttps://www.linkedin.com/in/jivanco