The Problem with Excessive Personally Identifiable Information in Ecommerce

– The text criticizes the excessive amount of personally identifiable information required in an ecommerce form.
– It suggests offering a 10% discount to incentivize customers to fill out the form during checkout.
– The text specifically mentions the uselessness of requesting the customer’s date of birth.Simplify the checkout process by eliminating unnecessary personally identifiable required fields, such as date of birth.Yikes. Holy personally identifiable required fields, Batman. Just give the person the 10% off; they need to fill out most of this during checkout. Date of birth is utterly useless. This is the worst one I’ve seen in a while. #ecommerce #data #strategy

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top