The Power of Niches in Advertising and Marketing

– The world operates based on perceived value and the most profitable businesses sell audiences.
– The ad industry is the most profitable industry.
– Many brands and companies focus on reaching a broad audience instead of targeting specific niches, despite the potential for greater success.Focus on targeting specific audiences and niches rather than trying to reach everyone.The world operates around the concept of perceived value. The most profitable businesses sell to audiences. The most profitable industry is the advertising industry. There are riches in niches, yet the majority of brands and companies are very happy to spend time trying to get their products in front of everyone instead. You should let this sink in for a second: the very fundamentals of advertising – right person, right offer, right timing – are all being based on broad networks and behavioral tracking. If ever there was an opportunity to rethink the way we do things, it’s going to be in the next few years. #ecommerce #advertising #marketing

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