– Getting close to customers and collecting zero party data is crucial for building a successful company.
– Using the collected data to improve product pages, ads, and landing pages can lead to increased profitability.
– Adding context to the data points by analyzing metrics like answer count, revenue, order count, and conversion rate can enhance the customer journey and improve overall performance.Collect zero party data to better understand your customers and use that data to improve your product pages, ads, and landing pages.The secret to building a good company is to get as close to your customers as possible. Today, that means collecting first-party data to better understand which types of customers make you the most money and why they are purchasing. Nail these two things, and you’ll print money. Use the data collected to improve your product pages, ads, and landing pages, and you’ll become unstoppable. There’s a big difference between “jon@boonrd.com” and “jon@boonrd.com is interested in boxer briefs, cares about materials, wears size small, and is looking to purchase today.” Then, when you take it a step further and add context around what those data points mean globally by answer count, revenue, order count, and conversion rate, you start to actually build for the customer journey. All your numbers go up. If you’re not collecting data, you might be better off just ditching the sign-up form in general. #marketing #data #ecommercehttps://www.linkedin.com/in/jivanco