The importance of understanding payment contracts in brand acquisition and retention

– Many people discuss acquisition and retention strategies without understanding the payment contract terms between a brand and its manufacturer.
– It is important to know the payment contract terms in order to effectively plan acquisition and retention strategies.
– Lack of knowledge about payment contract terms can hinder successful planning in ecommerce and customer journey.Ensure that you have a clear understanding of the payment contract terms between your brand and manufacturer before planning acquisition and retention strategies.The number of people who talk about acquisition and retention but have no idea about the payment contract terms that a brand has with its manufacturer is nearly 100%. This begs the question, how can you plan one without knowing the other? #ecommerce #data #customerjourney

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