– Black Friday is not a significant indicator of success in marketing and ecommerce.
– Anyone can offer discounts and lower prices during this period.
– The focus should be on the performance and strategies implemented throughout the rest of the year.Focus on long-term marketing strategies and efforts rather than solely relying on Black Friday sales.Black Friday doesn’t matter. Anyone can send emails with massive discounts. Anyone can lower their prices. Anyone can celebrate amazing conversion rates. It’s what happens during the other 51 weeks that matters. Seriously, anyone bragging over this period is braindead, and if you know or employ them, fire them. #realtalk #marketing #ecommercehttps://www.linkedin.com/in/jivanco