– The customer journey requires process, resource allocation, and accountability.
– Multiple team members across an organization play a pivotal role in creating the customer experience.
– All teams, including ads, email, website, social, marketing, supply chain, and product, need to be aware of the customer journey and how it works.Ensure that all team members across the organization are aware of and understand the customer journey.Process, Resource Allocation, and Accountability. The Customer Journey requires all of these. There are multiple team members across an organization who all play a pivotal role in creating the customer experience. It’s not a silo game. The Ads Team, Email Team, Website Team, Social Team, Marketing Team, Supply Chain Team, and Product Team all need to be aware of the customer journey. Your whole organization needs to be aware of how a customer journey works. Rather than telling you, we’re going to show you. This is the most basic chart we use to understand the flow on a website, including basic ads and email flows for DTC ecommerce. Link in the comments 🙂 #ecommerce #marketing #customerjourneyhttps://www.linkedin.com/in/jivanco