– The author is questioning the value of collecting only email addresses and phone numbers from customers.
– The author has been asking this question for 2 years but has not received a satisfactory answer.
– Many websites prioritize collecting email addresses and phone numbers as their main goal.Diversify the information collected from customers beyond just email addresses and phone numbers.Hey eCommerce brands. Let’s have a real talk. What do you gain from collecting an email address and phone number only? I’ve been asking this question for 2 years now and haven’t received a good answer. Yet, on every website I visit, the majority only asks for that information. So, please enlighten me. What am I missing? #ecommerce #marketinghttps://www.linkedin.com/in/jivanco