The Importance of Collecting Data for Personalized Email Marketing

– Attention spans are decreasing, making it crucial to capture data from users during sign-ups.
– Email service providers are discussing progressive profiling as a way to collect data.
– Personalization must be done quickly, as there is a limited window of opportunity.Collect data from users at the time of sign up to increase the likelihood of personalization in email marketing.Our attention spans are getting shorter and shorter, and we have email service providers talking about progressive profiling. Wake up! If you don’t collect data with a sign-up, your likelihood of collecting it later plummets. If you’re going to personalize, you have a very limited window to do so. #data #email #marketing

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