– The article emphasizes the importance of branding and acquisition in the ecommerce industry.
– The lack of talent capable of understanding how to grow brands is a significant issue.
– The author predicts that many brands will struggle to meet their Q4 numbers and that the industry may face challenges in the future.Take a long hard look at your ecommerce strategy and focus on branding, acquisition, and talent development to ensure success in the industry.If you are in #ecommerce and you read one article today, make it this one. It echoes a lot of what I’ve been screaming about in relation to the topics of commoditization, branding, acquisition being so important, and the lack of talent capable of understanding how to grow brands. While everyone is releasing courses and books, it’s going to be interesting to see the turnover that happens Q1 when I can almost guarantee that most brands will whiff on their Q4 numbers. When big money decides that the whole industry isn’t viable and the returns aren’t there and the advantages don’t exist anymore, it’s time to take a long hard look at strategy. For everyone that’s going to point out some of the few companies to do well, the harsh reality is that there are far more that are very distressed in the space. #marketing #DTChttps://www.linkedin.com/in/jivanco