The Future of Tracking and Privacy in Marketing

– Brave Software is recommended for marketers as it blocks Google Analytics and email open reporting.
– Pixels will not be effective in the next 5 years.
– Collecting intent data from visitors during sign up and seeking permission to send relevant information is suggested as an alternative to tracking.Start collecting intent data from visitors during sign up and skip tracking by asking for information and seeking permission to send relevant content.I’m just going to leave this here for everyone who thinks that we just need better tracking or that Facebook or Google will be able to overcome the privacy changes. Again, if you’re a marketer and aren’t using Brave Software yet, you’re going to want to start. If you’re in eCommerce, Brave already blocks Google Analytics and has blocked email open reporting for years. Pixels will not be effective in the next five years. AGAIN, it’s not an if but a when. Start collecting intent data from your visitors during sign-up. Skip the tracking and just ask for information and seek permission to send relevant things to people. #privacy #technology #ecommercehttps://www.linkedin.com/in/jivanco

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