– In the next few years, there will be ecommerce agencies specializing in data collection and interpretation.
– Current agencies focusing on specific areas like advertising, email, and landing pages are lacking in data analysis.
– Data collection should happen at brand, collection, and product levels to optimize internally and combine qualitative and quantitative data.Establish a specialized ecommerce agency that focuses on collecting and analyzing data to make informed decisions, combining both qualitative and quantitative data.I predict that in the next few years, there will be e-commerce agencies that solely focus on data collection and interpretation. Ad agencies, email agencies, and landing page agencies have all emerged to specialize in specific areas, but they all fall short when it comes to collecting and analyzing data for decision-making. The use of best practice rhetoric has replaced actual work. Data collection occurs at the brand level, collection level, and even product level. This shift will enable brands to optimize internally rather than relying on inspiration from other brands. Data always consists of a combination of qualitative and quantitative information. However, most agencies claim to be data-driven but ignore the qualitative aspect and fail to combine it with the quantitative. #ecommerce #marketing #datahttps://www.linkedin.com/in/jivanco