– Build a better sign-up process that benefits both the customer and the business
– Involve customers in deciding what type of emails they would like to receive
– Create trust with users and tailor the experience to their preferencesCreate a better sign-up process that allows customers to customize their email communication experience and make them feel involved in the decision-making process.Real advice for iOS 15: Tell people why you need their email and invite them to customize their email communication experience. Seriously, that’s it. Stop looking for a hack; the solution is just building a better sign-up process, one that benefits both the customer and the business. The problem isn’t sending emails and figuring out if they were opened. The problem is guessing what to send people and not making them feel like they are part of the process of deciding what they would like to hear about. If your onboarding looked like this Nike mockup, you wouldn’t be worried about iOS 15 or any other updates. You don’t need to be a big brand to do this; you just need to create trust with the user and tailor the experience. The problem is no one does this. The solution is to be different from everyone else. #marketing #ios15 #emailmarketing #ecommercehttps://www.linkedin.com/in/jivanco