Questioning Marketing Results: Beware of False Positives

– The author has a tendency to question the factors that may have influenced results or numbers.
– They advise against accepting information at face value and encourage others to do the same.
– The author warns about the prevalence of false positives in marketing and emphasizes the importance of questioning everything.Question everything and don’t accept results or numbers at face value in marketing.I have a problem where I see results or numbers, and I instinctively start asking what could have influenced those numbers and the outcome. I don’t accept anything at face value. You shouldn’t either. There are a lot of false positives out there in the marketing world that confuse correlation with causation. Just saying, question everything. #marketing #strategy

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