– Ability to predict first-time and second-time purchases based on intent data collected during email signups
– Emphasis on using math and statistics to drive marketing strategies
– Importance of understanding what drives a quality audience for effective marketing in ecommerceModel your marketing strategies based on understanding what drives a quality audience.We can now predict the likelihood and timing of someone purchasing for the first time and returning for a second time, based on intent data collected during an email signup. Math and statistics for the win. I’m going to say it again: you should be modeling all of your marketing efforts on understanding what drives a quality audience. The difference is massive. #ecommerce #marketing #datahttps://www.linkedin.com/in/jivanco