Optimize Data Collection for Business Growth: Framework and Tools

– The text discusses a framework for growing businesses through data collection.
– It suggests using a combination of current tools on the market or working with Formtoro for better reporting and data unification.
– The framework emphasizes the importance of striking a balance between data collection, conversion, and customer experience through popups, and provides specific recommendations for different types of popups on various pages.Implement a framework for data collection that includes strategically timed popups on the home page, landing page, product page, and thank you page, as well as a quiz and follow-up popup. Ensure that the data collected is unified and provides context for effective decision-making.This is the exact framework we use with clients to grow their businesses through data collection. You can do this with a combination of current tools on the market right now, even if you don’t work with us. Or work with us (Formtoro) because it combines the data of all of these with better reporting, including how it relates to ad spend. If you’re a small company, multiple tools will cost you around $400-$600 a month. If you have more than $10 million in revenue, multiple tools will cost you $4000+ per month. BUT your data won’t be unified and won’t come with the context necessary to leverage it efficiently. That means that if you’re using a combination of tools right now, today, you’re overpaying to silo your data and not having access to meaningful reporting. This should be a reason in and of itself to come work with us. But we’re all adults and we’re free to make our own decisions. No matter yours, follow this framework: Strike the right balance between data collection, conversion, and customer experience through pop-ups. Make them multi-step to collect data related to the customer journey as it matters to the customer. Make sure that you’re tying these data points and combinations to things like revenue, orders, and conversion rates. Home Page Popup: Clear offer 8-10 seconds after someone arrives. Landing Page Popup: 20-30% scroll, usually only targeted at your paid traffic. Can split test different offers based on URL or UTM. Product Page Popup: 45-60 seconds after landing page. Depending on how you are sending traffic to this page, you can limit it to people having taken action on your home page or landing page forms. For example, if a visitor dismissed the Home Page or Landing Page form and did not subscribe, show the Product Page Form. If not, then do not show. Thank You Page Embed or Popup (prefer popup from results): Embedded post-purchase survey OR Post-purchase popup with the same questions (this one has a higher response rate). Quiz: Standalone page after someone clicks on a link or a button. Do not ask for an email. Do not just present products at the end, instead send people to a landing page with the product results with context as to why they were selected, offer alternatives at the end. Quiz Follow-Up Popup (for after people take the quiz): 60% scroll tied to the landing pages with the quiz resultsSame offer as before, triggered only if quiz is completed

Reduce the questions to complement ones asked in quizBy default to get to this page the quiz has to be completedThat’s it, I wouldn’t go super crazy beyond this, this is the right balance between customer experience and data collection that will work for 95% of brands out there.Make sure whatever system(s) you’re using can combine the data and provide context, without context, there can be no action taken with data in silos.#zeropartydata #context #marketinghttps://www.linkedin.com/in/jivanco

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