Maximizing Zero Party Data: People Over Tools

– Zero party data collection is important for marketing and ecommerce.
– The usefulness of zero party data depends on the skills and knowledge of the people using it.
– Tools alone cannot teach individuals how to effectively use zero party data.Ensure that the people responsible for using zero party data are properly trained and equipped with the necessary skills to effectively utilize the data.Zero-party data collection is only as useful as the people tasked with using the data. A tool can’t teach you this. #data #marketing #ecommerce #customerjourney

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