– The author wishes they could choose from existing deals from brands they have previously taken advantage of.
– The author believes that companies should not control their timing for taking advantage of deals.
– The author suggests that brands artificially construct the ebbs and flows in ecommerce, and that people would purchase more if they had access to a deal they used before with a brand.Create a system that allows customers to access and take advantage of previous deals with brands, rather than waiting for another sale.I really wish I could choose from an existing deal from brands that I’ve previously taken advantage of. Timing is everything, but companies don’t control my timing. If you’re going to offer a deal at one point, shouldn’t I be able to take advantage of it when I’m ready? The whole ebbs and flows in e-commerce are artificially constructed by brands. People search for coupon codes anyway. Just food for thought. How many people would purchase more if they had access to a deal they used before with a brand rather than wait for another sale? #customerjourney #marketing #ecommercehttps://www.linkedin.com/in/jivanco