Maximizing Email Revenue: Counting Campaigns vs Flows and Sales

– Email marketers believe that at least 30% of revenue should come from email.
– The assertion is questioned when only campaigns are considered and sales/bundles are not allowed.
– The impact of these limitations on the assertion is unclear.Evaluate the effectiveness of your email marketing campaigns and ensure that they contribute to at least 30% of your revenue.”You should be driving at least 30% of your revenue from email.” – Every email marketer. What if I didn’t count flows, only campaigns, and you couldn’t run sales, bundles, etc.? Does that change your assertion?

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top