Maximizing Ecommerce Ads with Intent Matrix and Real Data

– The intent matrix for ecommerce ads can help allocate resources and capital effectively.
– However, there are challenges in manually analyzing and combining variables, as well as understanding the relationship between them.
– Hiring an agency may not be sufficient as they may not have access to all the necessary data, and relying on guessing and assumptions may not yield optimal results.Implement software that can analyze data, identify gaps in the customer journey, and provide recommendations and templates for improvement.This is an intent matrix for ecommerce ads. The combination of these values can tell you exactly how you should allocate your resources and capital. However, there are a few problems with this. You would have to do this manually on a per ad basis to understand what’s going on. You would also have to combine variables that are not commonly reported by most platforms or that can’t be easily combined. Additionally, you would need good solid baselines to put KPIs against all these values. Furthermore, you would have to understand how all these variables work with one another and look at a checklist of multiple variables to see where the problem might lie. You would also need to know all or most of the questions required at every stage of the journey and how to evaluate content. Moreover, you would need to understand what was off with what you have and be capable of making changes to the journey to improve results.

This is usually what you would hire an agency for. The problem is, they don’t have access to all the data or even this chart. So without a built-in process and the ability to get from point A to point B and understand the road along the way, this chart is replaced with guessing, assumptions, and a whole lot of best practices that might not work for your brand. We know this because if it weren’t the case, there would be a whole lot more versioning and testing.

Wouldn’t it be great if someone could install some software, set everything up for you, and then the software wouldn’t just tell you what’s wrong or where the gaps are, but also provide you with the necessary questions to answer to fill in the gaps and provide examples and templates based on best practices, but of a real customer journey instead of a company journey? You really might not need an agency with software like that, or at the very least, that agency would suddenly be able to be a lot more productive. The vast majority of “data” brands think they are collecting with the intention of using it can’t tell you what to do. You could find better audiences or you could spend time just improving the ability of your audience to checkout more often. Smart companies want it all, but don’t know where to start. It would be pretty cool if something just told you based on real data what to focus on… It doesn’t take much to improve on those low conversion rates, but it does take a really solid understanding of the customer journey. #ecommerce #data

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