Maximizing Attribution and Tracking in Ecommerce Marketing

– Using unique coupon codes and custom URLs can help with attribution and tracking in eCommerce.
– By requiring an action to see the coupon code, more data can be collected and measured.
– It is possible to manage influencers and track conversions using free tools like Google Sheets and forms.Create custom URLs with utm parameters for affiliates and track their actions to measure clicks, views, actions, and redemptions.Sunday thought: Everyone who is concerned with attribution also doesn’t use unique coupon codes for all sales activity. E-commerce has a massive buzzword problem without the logical reasoning part. If you’re working with affiliates, create a custom URL for them and then route that URL to one with a UTM attached. Then trigger a pop-up on that URL targeting the UTM. Now you have tracking plus the ability to trigger an offer to them with a unique coupon code with a prefix. Require some action to see the code, which could be just a “click here” button. Now they’ve taken an action to see the code. You can let them use it or drop some questions in with the flow and collect more data. You’ll also be able to measure not only clicks but views, actions, and redemptions, rather than just “traffic” and “conversions”. Yes, there are platforms that can help you manage your influencers, but this is free and doable with free tools like Google Sheets and a few forms. If you’re going to worry about attribution, you need the processes in place, both business and organizational, to do it right. Or maybe we should stop worrying about it so much? Who knows, it’s a matter of how much it matters to your business. You need to make that call for yourself. #business #ecommerce #marketing

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