– CRO (Conversion Rate Optimization) is influenced by the quality of the audience and timing.
– Timing cannot be controlled, so the focus should be on attracting a high-quality audience that aligns with brand values.
– Use intent signals and zero party data to understand what matters to people and create content that aligns with their interests. Analyze data combinations that drive the most revenue and prioritize them.Seek out the highest quality audience that aligns with your brand values by using intent signals and zero party data, and build creatives and pages that align with their interests.CRO is a factor of the quality of the audience and timing. You can’t influence timing. Guess what that leaves? Quality of the audience. If you want to build a successful business, seek out the highest quality audience that aligns with your brand values. You can do this by using intent signals and zero-party data to understand what matters to people and build creatives and pages that align with those parts. How do you know they are quality? Look at the data combinations that drive the most amount of revenue and lean in hard on them. Business is hard enough, but a solid process based around a real data-driven approach at the time of intent unlocks massive gains. Stop overcomplicating things or looking for lightning in a bottle. Iterate, test, advance, just move forward. #marketing #data #ecommercehttps://www.linkedin.com/in/jivanco