– Ads are only the initial step in brand discovery.
– The majority of the transaction process occurs after the click.
– Allocate resources and budget appropriately to maximize control over the transaction process.Allocate resources and budget towards post-click activities to maximize transaction outcomes.Friendly reminder that your ads are only the first step towards someone discovering your brand. 99% of what leads to a transaction that you can control happens after the click. Allocate your resources and budget accordingly. #ecommerce #marketing #strategyhttps://www.linkedin.com/in/jivanco