– Trading a discount for just an email or phone number does not provide enough information on the customer’s journey.
– Collecting more data beyond just an email or phone number is vital for email agencies to make more sales and improve retention.
– Leveraging data can help businesses understand their audience, improve their customer journey, and increase profits.Trade a discount for data beyond just an email or phone number to leverage data and build a better customer journey.Stop trading a discount for just an email and/or phone number. These things don’t give you any information on the customer’s journey. Just because we’ve been doing something the same way for a long time doesn’t mean it’s the most efficient way of doing things. If you’re using a popup to collect only these bits of information, you’re missing out on a wealth of information. If you’re an email agency, this information is vital for making more sales. More sales help with retention, and you can’t retain if you don’t convert. If you’re an ad agency, you can use this information to understand the intent to purchase by campaign, ad set, and ad. You’ll understand what’s likely to lead to long-term profitability. If you’re a business and you haven’t caught on to leveraging an intro offer via your ads yet to get the product in hands, you’ll probably get there soon. But when you do this, ROAS (Return on Ad Spend) goes out the window as a metric worth following. You’re making the majority of your money on repeat purchases. So, to recap, ROAS on ads doesn’t matter. Trade a discount for data beyond just an email or phone number. Leverage data to build a better customer journey through your email, ads, and website. Understand where your quality audience is coming from and profit. #ecommerce #marketing #datahttps://www.linkedin.com/in/jivanco