– Most agencies provide advice that lacks strategic thinking and is based on limited data, leading to guesswork.
– This approach is comparable to a psychic making accurate predictions based on human psychology and generalizations.
– The author challenges others to present evidence or arguments to change their perspective on this matter.Seek out agencies that have access to a comprehensive and diverse set of data to make informed strategic decisions in marketing and customer journey optimization.Almost all the advice I read from agencies isn’t strategic; most of them operate with a limited set of data, which forces them to make guesses. It’s similar to someone going to a psychic and the psychic being right based on human psychology and generalizations. Convince me otherwise. #marketing #ecommerce #customerjourney #zeropartydatahttps://www.linkedin.com/in/jivanco