– Popups can be effective in capturing visitor action, so businesses should leverage this existing behavior rather than hating on them.
– When asking for information from visitors, focus on questions that provide insights into their shopping preferences and intentions, rather than irrelevant personal details.
– Use the data collected from visitors to understand customer preferences, improve products, and create targeted marketing strategies for high-converting customers.Leverage existing visitor behavior by asking relevant questions in popups to gather data that can be used to improve ads, landing pages, and product pages for top converting customers.Everyone hates pop-ups. But consumers are already trained to take action on them, with around 10% of new visitors taking action (depending on your offer). So, instead of hating on them, think about how you can leverage this existing visitor behavior to be more impactful for your business. Fundamentally, you shouldn’t seek to change a behavior that shoppers are already used to participating in. Instead, you should think of ways to extract more value from that behavior.
Psychologically speaking, someone only signs up for a discount for a few reasons: 1. They are considering a purchase, 2. They want to bookmark the website for a potential future purchase. That’s it. So their intent is high enough for them to take action for one of those two things, meaning it’s the perfect time to ask them where they are in their customer journey.
You know what has nothing to do with that? A phone number. A first name. A last name. A birthday. Instead, you should ask things like: Who are you shopping for? What are you most interested in? What matters to you most? When are you looking to purchase? These questions give you answers that allow you to understand things that you may be able to influence while they are contemplating a purchase.
So here’s the other bit: those who do decide to purchase pull the trigger within a day (about 75% of all purchases). So, we use that data to talk to other people like them. We use the answers not only to prime thoughts about what should matter in the products we produce but also to understand how they rank the values that we see in our products relevant to what they are looking for.
Which takes me to the two most common objections to multi-step forms: 1. It adds friction, 2. I’m not sure what to do with the data. If you’re asking for a phone number or email code instead of showing it on the website, you’re already adding more friction than answering a few relevant questions. Completion rate is 90%+ with 4 questions.
The second objection I’ll give you, because most platforms don’t provide you with context as to what the data means. They just say x amount of people answered this and the forms/quiz can claim x amount of revenue. This doesn’t tell you anything. Without context, it prevents you from being able to take action on the data beyond what some companies are claiming is “personalization.” A suggestion without context isn’t personalization. So you need a platform like (Formtoro) that was built to provide you context as to what the data means and provide suggestions on how to action that data. Then you use that data relevant to revenue, order count, and conversion rate to build ads, landing pages, and product pages aimed at your top answering and converting customers. Don’t worry about the ones not converting, they will flag a gap in their journey which we can improve on. Focus on those that are making money and profit it’s the quickest road to growth. #data #ecommercehttps://www.linkedin.com/in/jivanco