– Automated Customer Research allows businesses to gather valuable information from their website visitors.
– This data can be used to make improvements to ads, landing pages, and product pages.
– Collecting data from a larger percentage of customers before and after purchase can provide even more valuable insights for making changes to marketing strategies.Collect data from your website visitors to understand their interests, preferences, and purchasing intent, and use this information to make changes to your ads, landing pages, and product pages.Imagine automated customer research from your existing traffic for your store. Leveraging an action that your visitors are already familiar with: a sign-up form. What would you do if 10% of all your visitors began telling you why they were on your website, what they were interested in, what mattered to them in products, if they were familiar with your key differentiator, and when they were looking to purchase? You’d probably make some changes to your ads, landing pages, and product pages.
What if you were also able to know what answers correlated to revenue, orders, and what the conversion rate was for people based on the answers they provided? You’d probably make some changes to your ads, landing pages, and product pages.
What if you were also able to understand which customers had higher intent and which subscribers were more likely to purchase than others and why? You’d probably make some changes to your ads, landing pages, and product pages.
So the question then becomes, why aren’t you collecting this data? You’re using a post-purchase survey that gives you data from 1% of your customers after they purchase. What would you do with 10 times that data that provides context before and after the purchase? You’d probably make some changes to your ads, landing pages, and product pages.
I keep saying it because that’s what I would be doing. And you know if I’m doing it, there’s a good reason for it. So why aren’t you? #ecommerce #data #strategyhttps://www.linkedin.com/in/jivanco