– Brands are seeking a solution for iOS 14 and want their ROAS to return to pre-iOS 14 levels.
– The brands are looking for a way to understand which ads are driving quality traffic and to regain retargeting capabilities.
– They also need an agency that can navigate the new landscape.Implement the Formtoro Score, which incorporates zero party intent data, shopping data, subscription data, and Facebook Ad data, to determine which ads are performing and not performing.Brands: We need a solution for iOS 14.
Me: You need a new strategy that relies on data points beyond what you’re currently collecting.
Brands: We need our ROAS to get back up to where it was pre iOS 14.
Me: You need a new strategy that relies on data points beyond what you’re currently collecting.
Brands: We just need to understand which ads are driving quality traffic and to unlock retargeting again; attribution sucks.
Me: You need a new strategy that relies on data points beyond what you’re currently collecting.
Brands: We need an agency that can navigate this new landscape.
Me: Forget it. I’ve got you covered.
Introducing the Formtoro Score – the only score that incorporates zero-party intent data, shopping data, subscription data, and Facebook Ad data to tell you which ads are performing and not performing. All patent-pending.
Media buying just got a whole lot easier. #marketing #ecommerce #fbads #zeropartydatahttps://www.linkedin.com/in/jivanco