– Asking for only an email or phone number during sign up is insufficient for gathering necessary information.
– More data is needed to effectively market and understand customers.
– Ecommerce businesses should consider collecting additional information during the sign-up process.Collect more information during the sign-up process to gain a better understanding of your customers.Asking for only an email or phone number during a sign-up doesn’t provide enough information. Change my mind. #marketing #data #ecommercehttps://www.linkedin.com/in/jivanco