Improving Customer Journey: Capturing Intent Actions for Better Results

– The author is relieved to find that they are not the only one expressing their opinion.
– The author emphasizes that their platform provides accurate information about what is happening.
– The author acknowledges the difficulty of determining causation but highlights the importance of capturing intent actions to enhance the customer journey.Capture intent actions and work hard to improve the customer journey.I’m glad I’m not the only one saying it. As much as I may come off as harsh when people post stats and figures, at the end of the day, we have worked hard to build a platform that actually tells you what’s going on. Causation is something that is incredibly hard to know, maybe even impossible, without directly talking to someone. However, correlation across the customer journey is just a matter of capturing intent actions and working really, really hard to improve the customer journey.

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