– 99% of the final stage of customer experience in ecommerce occurs on the website.
– However, most marketers and customer support personnel spend their time on other platforms and email.
– This discrepancy highlights the importance of analyzing websites for customer journey flows.Spend more time analyzing and optimizing the website for customer journey flows in order to improve the last stage of the customer experience in ecommerce.99% of the last stage of the customer experience in e-commerce happens on the website, yet we spend 99% of our time looking at dashboards, ad managers, creating content, and answering support tickets in other platforms and email. Most marketers spend their time away from the website. Most people in customer support will never look at the website. And people wonder why I spend so much time looking at and analyzing websites for customer journey flows… #ecommerce #marketing #datahttps://www.linkedin.com/in/jivanco