– Facebook announced that it will give $1 billion to creators over the next 18 months.
– The company made $86 billion in revenue in 2020, equivalent to $235.6 million per day.
– The kickback to creators represents around 4 days of revenue and will be stretched out over 18 months.Evaluate the economic impact and long-term sustainability of Facebook’s $1 billion payout to creators over the next 18 months.Facebook made the news by announcing $1 billion to creators over the next 18 months! They made $86 billion in revenue in 2020, which amounts to $235.6 million a day. In the first quarter of 2021, it increased to $282 million a day. Therefore, the total kickback to the creators is approximately 4 days of revenue, and it will be distributed over 18 months. This is why we need to examine how news is shared. It also highlights how Facebook can appear favorable at first glance without fully comprehending the macroeconomics of such announcements. #Facebook #ecommerce #marketinghttps://www.linkedin.com/in/jivanco