– Email marketers claim that 30% of revenue can be generated from email.
– However, this statistic may not be accurate if certain factors are excluded, such as the welcome flow, abandon cart flow, and promotions in emails.
– The author suggests that if these factors are excluded, the effectiveness of email marketing may not be as high as claimed.Exclude the welcome flow, abandon cart flow, and promotions in email marketing to accurately measure revenue generated from emails.Email marketers promise 30% of your revenue from email. Great! Now, tell them to exclude the welcome flow, abandon cart flow, and not use promotions in the emails. I bet people would stop pitching this stat pretty quickly. #emailmarketing #ecommerce #strategyhttps://www.linkedin.com/in/jivanco