– Many ecommerce brands are expected to fall short of their targets in Q4.
– Overspending on marketing efforts is likely to yield minimal results for these brands.
– Numerous businesses are anticipated to face significant challenges in Q1 due to the current market trends.Cut back on marketing spending to avoid overspending and potential financial difficulties in the upcoming quarter.I think a lot of e-commerce brands won’t hit their numbers in Q4. I believe many will overspend on marketing with little to show for it. I think a lot of businesses will be in pretty bad shape come Q1. I could be wrong, but based on the trends I’m seeing in the market, I don’t see any other way around it.https://www.linkedin.com/in/jivanco